Evian Product Extension
Dec 2017 - New York
In popular culture, Evian is portrayed as a luxury and expensive bottled water. (it is actually not that expensive compared to "purified" water brands here in the U.S.).
Evian's strategy has always been to brand itself as a super healthy water, making you youth (again?) and active. I decided to play on "active" for a product launch.
The brand is already a sponsor in a lot of sports competitions worlwide.
But apart from a tiny logo at the back of the bottle, nothing specifcally tells us that this is the partner water of the event.
The idea was then to create a label that would grpahically suggest any particular event where the water could be distributed.