New York - Megeve
This is a sneak peek at the Business Essentials designs for Alpine ISP Pactoo.
The promise of Pactoo is to deliver high speed internet through innovative radiowave techonlogies instead of traditional fiber optics.
In the mind of the French IS consumer, the word "Fibre" (Fiber Optic) is an immediate trigger to the thought of high speed internet, and usually creates exctiement.
My strategy with this campaign has been to use this trigger word to our advantage, and put in conjunction with elements of wait. (People don't want to wait for the state to put the very expensieve Fiber Optic cables in place)
In English, the ad reads :
"You don't always have to wait. Fiber, high speed internet now at pactoo.fr"