An advertising campaign I created in conjuntion with an brand identity design project, specifically the brand experience design process for an electrical bike sharing service.
The first step was to find a name.
I went with Charged.
It takes its literal sense in the bike's battery being charged; but abstractly it conveys an idea of readiness, reliabitlity, energy within the consumer.
Additionally, from a marketing perspective, the mark is very succesful as it offers a multitude of possibilities for play on words, and catchy taglines.
Ultimately, the goal is to create a first memory/brand image in the consumer's mind; a bold but consistent message will work in that direction.
You can check out the identity project here